Packaging and design means selecting the right primary packaging (tube, jar, bottle, airless) and secondary packaging (carton, label) for your cosmetic product, and preparing a compliant design that stands out on the shelf. Packaging protects the product, shapes the user experience and directly influences the purchase decision.
What should you consider when choosing packaging?
- Formula compatibility: Airless bottles or aluminium tubes are preferred for light- and air-sensitive ingredients.
- Hygiene: Pumps and tubes are more hygienic than jars that require finger contact.
- Audience and price positioning: Glass jars create a premium perception; plastic packaging offers a cost advantage.
- Sustainability: Recyclable materials and fewer packaging layers can be chosen.
- Logistics: Fragility, weight and carton layout affect shipping costs.
What information must appear on the label?
A cosmetic label must include information such as the name and address of the responsible person, nominal content, date of minimum durability or period after opening (PAO), precautions for use, batch number, the product's function if not clear from its presentation, and the list of ingredients. These requirements are defined in the Cosmetic Products Regulation and in the labelling article of EU Regulation (EC) No 1223/2009.
How does the design process work?
- Reviewing your brand identity and competing products
- Choosing packaging type, material and colour
- Designing labels and cartons and placing mandatory copy
- Pre-press proofs and approval of sample packaging
- Sourcing packaging and aligning it with the production schedule
Frequently asked questions
What if I don't have a logo or brand identity yet?
We can also support you with brand naming and basic visual identity work.
How long does packaging procurement take?
Stock packaging is available faster; packaging that needs custom moulds, colours or printing takes longer. The timeline is shared at the quotation stage.